Andrea Stalf
Andrea Stalf is a seasoned executive whose successful 22-year career in corporate marketing and general management includes senior positions with Fortune 100 firms in insurance, telecommunications and consumer products. Ms. Stalf has led complex initiatives and helped organization solve problems that arose from changes in market demand. Key to her success has been the ability to understand and hear the people who are closest to the market and to respect the heritage responsible for the organization’s past successes.
Andrea Stalf moved to Hartford in 2007 when she accepted the position of Vice President and Chief Marketing Officer for the Personal Lines business of Travelers Insurance. She helped build Travelers as a consumer brand. She led the marketing team and established consumer strategy, improved website productivity, and formed productive partnerships with a variety of agencies and vendors.
At the start of her career, Ms Stalf was responsible for the consumer research and brand positioning for Pantene, recognized as one of the strongest repositionings at Procter and Gamble. She was a brand manager at Unilever in Chicago before moving to AT&T, where she managed start-up marketing programs aimed at the specialized communication needs of small businesses. She then made a transition to the insurance industry and spent nine years with Allstate Insurance, where she was director of marketing and brand strategy before becoming a senior state manager with p&l accountability for Allstate New Jersey. In Connecticut, following her tenure with Travelers Insurance, Ms. Stalf joined The Hartford Financial Services where she served until recently as vice president and chief marketing officer for consumer insurance.
Ms. Stalf has an undergraduate degree in chemical engineering from the University of Illinois, Urbana-Champaign, and a Master of Science degree in environmental engineering from the University of Minnesota. She earned an MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University.
Andrea Stalf and her husband David Lampert live in Avon, Connecticut, with their sons Ben and Max. She and her family are life-long music lovers and concertgoers; her sons are serious students of piano, guitar and clarinet.